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Love,
Lisa Petrison
About This Website
The Living Clean in a Dirty World shopping website is designed to provide guidance to those seeking out products that are relatively low in toxicity and that provide generally positive user experiences.
The products are curated by Lisa Petrison, who has been focused on helping people to improve their health by avoiding toxicity since 2008 and who heads the Paradigm Change organization.
Her Living Clean in a Dirty World blog site discusses a variety of topics of relevance to those who are working to pursue a more natural lifestyle with less exposure to harmful toxicity.
Lisa is the author of several books, including A Beginner’s Guide to Mold Avoidance (co-written with Erik Johnson).
She also runs the Paradigm Change website (focusing on issues related to toxic mold illness) and the Mold Avoiders Facebook group (designed for the discussion of all topics of interest to those pursuing the mold avoidance approach described in the “Beginner’s Guide” book).
In her former life, Lisa worked as a business school professor, as a marketing consultant to a variety of large companies, and as a reporter covering the advertising industry.
She holds a Ph.D. in marketing and social psychology from the Kellogg School of Management at Northwestern University as well as B.S./M.S. degrees from the Medill School of Journalism at Northwestern.
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