The Companies (Makeup)
Description
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October 1, 2022
By Lisa Petrison
100% Pure
Pictured: 100% Pure co-founders James Wang, Ric Kostick and Susie Wang.
Athr Beauty
Pictured: Athr Beauty founder Tiila Abbitt.
Aveda
Axiology
Pictured: Axiology founder Ericka Rodriguez.
Bare Minerals
Beautycounter
Pictured: Beautycounter Founder/CEO Gregg Renfrew.
Bite Beauty
Boom! By Cindy Joseph
Cindy Joseph spent most of her career as a makeup artist before being “discovered” as a model in 2000, when she was 49. She appeared in advertisements for a variety of companies (including Dolce & Gabbana, Olay, Anthropologie and Ann Taylor) as well as in fashion magazines like Vogue. She continued an active modeling career until 2018, when she died of soft tissue sarcoma.
Model Cindy Joseph started the Boom! cosmetic company in 2010 to promote her belief that older women look better when they wear a minimal amount of makeup that brings out their natural beauty rather than covering it up. The centerpiece of the company is the Boomstick Color stick, which is designed to create a natural-looking healthy glow on the cheeks and lips.
(The company now also sells a few other makeup products, including a highlighting stick; a moisturizing stick; an eyebrow gel; a mascara; and a lip balm. If foundation is truly needed, they suggest choosing a cream version.)
Burt’s Bees
Chanel No. 1 de Chanel
Credo/Exa
Pictured: Credo Co-Founder/COO Annie Jackson and Credo CEO Dawn Dobras.
EcoBrow
Pictured: EcoBrow founder Marco Ochoa.
EcoTools
Ere Perez
Pictured: Ere Perez
Estee Lauder Companies
MAC Website
Smashbox Website
Tom Ford Website
Glossier
Pictured: Glossier founder Emily Weiss. (Photo Credit: Vanity Fair/Martin Schoeller.)
HAN Skincare Cosmetics
Pictured: HAN founder Susan Wong.
Honest Beauty
Pictured: Honest Beauty co-founder Jessica Alba.
Ilia
Pictured: Ilia founder Sasha Plavsic.
Jane Iredale
Pictured: Iredale Mineral Cosmetics President/Founder Jane Iredale.
Jones Road
Pictured: Jones Road founder Bobbi Brown.
Juice Beauty
Pictured: Juice Beauty Founder Karen Behnke.
Kjaer Weis
Pictured: Kjaer Weis Creative Director/Founder Kirsten Kjaer Weis.
Kosas
Pictured: Kosas founder Sheena Yaitanes.
Merit
Pictured: Merit founder Katherine Power.
Milk Makeup
Pictured: Milk Makeup founders Georgie Greville, Mazdack Rassi and Zanna Roberts Rassi.
Mineral Fusion
Rituel de Fille
Pictured: Rituel de Fille founders Katherine Ramos, Caroline Ramos and Michelle Ramos.
RMS Beauty
Pictured: RMS Beauty founder Rose Marie Swift.
Saie Beauty
Pictured: Saie Beauty founder Laney Crowell.
Tarte
Pictured: Tarte CEO/Founder Maureen Kelly.
Tower 28
Pictured: Tower 28 CEO/Founder Amy Liu.
Vapour
Pictured: Vapour co-founders Krysia Boinis and Kristine Keheley.
Victoria Beckham
Pictured: Victoria Beckham
W3LL People
Pictured: W3LL People founders Renee Snyder, James Walker and Shirley Pinkson.
Westman Atelier
Gucci Westman is a famous makeup artist who launched her own “luxury clean” brand in 2018 and who features many of her over-50 celebrity friends (such as Cameron Diaz, Michelle Pfeiffer, Julianne Moore, Gwyneth Paltrow and Demi Moore) on her YouTube channel.
Her products are intended to provide a “no-makeup makeup look” with a soft youthful glow and seem mostly targeted at women who are 40+.
Westman (who is not related in any way to the Gucci fashion company) states that her goal in forming the company was to provide products that are as clean as possible, without the use of a variety of questionable ingredients (including any silicones).
Westman Atelier products tend to be among the highest-priced clean makeup items currently on the market.
Pictured: Westman Atelier founder Gucci Westman.
